The proposition: A non-stick pan that will last
Target audience: Anyone who needs to buy or replace a non-stick frying pan
Mandatories: Logo
The proposition: Nothing needs to be permanent
Target audience: People with tattoos who no longer want their ink
Mandatories: Logo & a call to action
The proposition: Find the real you
Target audience: Anyone curious about their genealogical ancestry
Mandatories: Logo
The proposition: Keep your housecat in the house
Target audience: Cat owners and lovers who don’t understand the consequences of allowing their pets to roam the neighbourhood freely
Mandatories: Search RSPCA online for the guide
What we had to sell: LIFX Lightbulbs
How: A social media idea that works for either Instagram or Facebook
The proposition: Control your mood
Target audience: Young people (18 - 25) who are feeling the stresses of modern life
How: A PR Idea
The proposition: Cosmetics shouldn’t come packaged in single-use plastic
Target audience: Anyone who wears makeup
Mandatories: Logo & a call to action
What they had to sell: Bumble dating app
How: A digital idea that communicates the benefits of the Bumble App
The proposition: The dating app that empowers women with every connection
Target audience: Women 18-35
Mandatories: Logo
How: An idea that debunks the concerns of Electric Vehicle sceptics
The proposition: Make up your own mind about whether an EV is right for you
Target audience: Electric vehicle sceptics
Mandatories: Logo and a call to action
How: A big idea, executed in three different mediums
The proposition: Curators of culture are now your travel guides
Target audience: Travellers aged 25-45
Mandatories: Logo & a call to action
How: Using the following ‘springboard’ idea:
Keep Aussie Music Festivals Alive.
Slow sales, higher overheads, rocketing public liability insurance, extreme weather events, cost of living crisis, youth avoidance, the consolidation of taste/an increasingly hyper-curated media environment. How can we keep the iconic Aussie music festival scene alive?