Project MAAP: Orbit+Pulse
Service Art Direction, Campaign
Visual rollout for MAAP’s Orbit plus Pulse capsule, built around a new graphic system and a refreshed seasonal colour palette.

The release brings a younger energy to the off bike line, with a soft club glow and high contrast colour, led by bubblegum pink.
A textured tonal grade runs through the imagery, keeping it consistent with the broader Off-Bike release language.